WHAT IS DEMAND GENERATION?
Demand generation is a systematic and measurable approach to create, nurture and manage targeted digital relationships that result in real revenue.
Demand generation focuses on improving processes through the entire life-cycle, from suspect to prospect to long term customer. It is specifically done through the use of marketing automation technology, sales process improvement, KPI focused reporting, and strong sales and marketing alignment.
WHY YOU NEED IT
Leads are not flowing
Demand generation is not just generating leads. It is the developing and automating of processes along with the alignment between sales and marketing that make it powerful.
Lack of any real process
There is nothing systematic about your approach. Brute force attacks on your market can only get you so far and are not scalable. Without a process, you have no idea where to focus.
No focused leadership
Deciding on the level of talent to hire is a struggle and can be a costly mistake. Hire too little experience and you may never reach that hockey stick growth. Hire too much experience and you may end up with a lot of great ideas
but no ability to execute.
A PROVEN PROCESS
With over 25 years of sales, marketing, and operational experience, we understand the challenges facing small business owners who need someone they can trust to not only show them what needs to be accomplished but, can execute on the plan as well.
More than lead generation tactics to generate short-term results, the Demand Architect Blueprint is a comprehensive long-term approach to scaling your business. Our process does not stop at providing you the plans. We work alongside your team to execute on the plan, building the foundation and teaching how to measure and improve on results month over month.