Need help closing more business?
Have you positioned your company for growth but sales are falling flat?
Let us build you a blueprint for long-term, scalable growth.
CRM Optimization
Effective use of a CRM tool is key to a strong demand generation strategy. A complete framework for getting the most out of your CRM, including integrations with marketing tools and automating steps to improve efficiencies.
Personalized Messaging
No matter where your prospects connect with your brand, it is essential to have the right message delivered to the right person at the right time. Action oriented messaging for every prospect or customer touch point including call scripts, sales demonstrations, website, brochures, emails, blogs, and more.
Demand Gen Focus
There are many ways to drive demand, but stretching your budget attempting to do more usually accomplishes less. Strategic focus in areas that will drive the most return on your investment from email campaigns, to Pay Per Click, to thought leadership content.
Pipeline Management
Optimizing the demand pipeline is crucial to improving effectiveness and efficiency of the marketing and sales teams. Developed through an understanding of your prospects buying process, the lead flow and sales stages are defined and measurements for success are determined.
Segmentation Strategy
Understanding your prospects and customers intimately is key to building a successful demand generation strategy. A customized framework for each target segment will help you communicate more effectively during all stages of lead nurturing and the sales cycle.
Sales Process Improvement
The team will be going through potentially drastic changes along the way and will need support as they adapt to the new approach. Coaching of direct sales as well as sales management to most effectively use the tools provided.